
AI front office for physical therapists.
Clinics using Penciled see 14.8% more visits while cutting admin time in half. Our AI texts patients for scheduling, increases POC completion, and auto-fills cancellations—integrated directly into WebPT.
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Sound familiar?
These challenges are costing WebPT clinics thousands every month.
Spent $100K+ on software that doesn't work
7 coordinators and still 2-3 weeks behind on intake
Phone tag consuming your front desk's entire day
Cancellations creating $150+ empty slots
Staff turnover forcing constant retraining
You're not alone. Marketplace Physical Therapy faced the same challenges before partnering with Penciled.
See how they increased visits by 14.8%Trusted by WebPT clinics across the U.S.




























Penciled delivers results for physical therapy clinics.
Read our case studies with physical therapy clients of all sizes.


Soul Physical Therapy fills cancellations on day one and lifts arrival rate 10%
Read case study
First Physical cuts outbound calls 40% and reclaims front-desk hours with Penciled
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Empower Rehab fills its schedule in week one and turns cancellations into rebooked visits
Read case study
PT West cuts front-office scheduling work 75% with hands-on automation
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Healthwell PT reduces cancellation rate by 40% with Penciled
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How Pelvic Therapy Specialists ended waitlist burnout and grew lead conversions by 15%
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Solo practitioner returns investment in first 2 weeks
Read case study
Marketplace Physical Therapy increases visit volume by 14.8% while slashing admin time with Penciled
Read case study
Automated waitlist filled hundreds of cancellations each week
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How Penciled's WebPT integration filled 144 cancellations per month
Read case studyWhat our clinics say
+14.8%increase in visit volume"If we continued on our current trajectory it was only a matter of time until our profitability disappeared. Penciled converts fixed labor into a scalable system that operates 24/7 at a fraction of the cost. When Penciled books over 50% of our visits, it fundamentally changes the cost structure of the business."
Michael RappaportFounder and Managing Director, Marketplace Physical Therapy+14.8%increase in visit volume
35XROI on cancellations"Penciled saved our front offices hundreds of hours every month dealing with the waitlist. Results were immediate once they launched the WebPT integration. If you are on WebPT, this is a no-brainer."
Steve Mongiello, PT, Cert MDT, CSCSOwner, Renew Physical Therapy
-40.5%reduction in CXL/NS rate"Penciled alone makes WebPT worth it. It consistently fills scheduling gaps, takes productivity stress off the table, and delivers incredible ROI. The team is hands-on, supportive, and genuinely cares about your success."
Sonam Patel, BPT, MSPT, DPT, OCSOwner, Healthwell Physical Therapy
8-12%productivity increase"Penciled has decreased the workload for our front desk and increased our productivity. The speed in which these guys are rolling out updates blows my mind!"
Lauren Ostry, PT, DPT, CSCS, Cert. VRSOwner, Functional Performance Center
Anthony Yengo, PT, DPT, OCS, MTC, ATC, CIDNOwner, Quest Physical Therapy"Penciled has helped us focus on what matters most: patient care. Instead of scrambling to fill openings when patients cancel, we have confidence knowing Penciled is proactively working to keep our schedule full. Their support has reduced administrative stress and allowed our team to spend more time caring for our patients."
Andy McLlarky, PTOwner, Soul Physical Therapy"Penciled has been able to fill our schedule. Cancels are filled automatically with patients who want to be seen. Truly a life saver. Implementation was seamless and Shawn and his team have been a pleasure to work with."
Polo JinActing President, First Physical & Functional Rehab"Penciled is an amazing product. It is the main reason why I am staying with WebPT. The founders of the company care about innovation and customer relationships, and those are rare qualities to find these days in technology vendors. They listen to feedback, act fast, and continue to improve the product based on real clinic needs. Give them a try, and I am confident it will change the way you operate your clinic."
Pierce Arroyo, MS, OTR/LCo-Owner, Empower Rehab"Penciled has been a meaningful addition to Empower Rehab. As a busy multidisciplinary practice, cancellations and missed appointments can affect patient progress, therapist schedules, and the overall experience for our front-office team. Penciled gave us a more consistent and proactive way to re-engage patients, recover cancelled visits, and make it easier for patients to get back on the schedule. What we value most is that it is focused on a real operational problem without creating more work for our staff. For Empower Rehab, Penciled is more than a scheduling tool. It supports continuity of care by helping patients stay connected to their treatment plan and reducing the chances that a cancellation turns into a lost patient."
Thomas Polykarpous, MS, OTR/LCo-Owner, Empower Rehab"Penciled has been a huge asset in these early weeks of use. It allows patients to have access to scheduling and canceling appointments 24/7. It uses a powerful AI that can have a back and forth conversation with patients and answer their questions."
Sandra Shevlin, DPTOwner, Pelvic Therapy Specialists"Penciled got our front desk team off the treadmill of chasing cancellations and back to focusing on what actually matters, our patients. The operational lift was real and faster than we expected. For any clinic serious about running a tighter ship, it is worth every bit of the investment."
Yaron Peters, PT, DPT, MSCEO, Physical Therapy West"Selling the perfect product requires manipulation but producing the ideal product involves hands-on work and willing to see the product through til the very end, until all functions have been tested. So far Penciled has provided that experience in our early stages."
Steven Nieto, PT, DPT, OCS, Cert. SMTChief Executive Officer and Owner, Marketplace Physical Therapy and Wellness Center"The team at Penciled has blown us away! They made promises and performed beyond those promises. We are now seeing how powerful Penciled is. It has changed how our practice operates on the admin side by greatly reducing the load it places on them just to get patients on the schedule. Our patients have been so happy with the new scheduling system."
John DeSiato, PT, MSPTChief Operations Officer, Functional Performance Center"I have been working with Penciled for several months now, and their team is truly exceptional at listening to our needs and understanding what helps with scheduling at the clinic level. They have been instrumental in facilitating streamlined scheduling processes for both our waitlist and prescribed plans of care. Ultimately, Penciled has helped us significantly improve our number one priority: patient care, by assisting with a higher level of plan of care achievement. I would highly recommend giving Penciled a try; you truly have nothing to lose and everything to gain."
Kunal Shah PTA, CPT, CSCSFounding Partner, President, Revolve Physical Therapy"Would highly recommend Penciled to anyone looking for a team that 1) takes the time to actually understand your limitations and struggles, 2) remains consistent with communication and responsiveness far beyond the honeymoon phase, and 3) is open to adapting to your needs and will never tell you “that’s just the way it is." As an owner/operator of a physical therapy clinic that is constantly trying to find ways of getting creative and formulate new ways of targeting and retaining clients beyond their initial reason for coming in, Penciled has helped modernize and automate our process while consistently working with my team on any concerns and issues they may face to fulfill higher benchmarks."
Ritesh Tripathi, PT, DPTOwner, Tenet Therapies"I initially discovered Penciled through email marketing and didn't give it much thought. However, after a few months of cancellations and our front desk struggling to fill open spots, I decided to book an introductory meeting with Shawn. He was incredibly friendly, clearly demonstrating the platform's usefulness and its cost-benefit to our clinic, which made me willing to give it a try. The Penciled team was excellent in setting up our account and was consistently responsive to my questions and support needs. Since implementing the platform with WebPT, it has become a great asset and a significant time-saving tool for our front desk in filling cancellation spots. I highly recommend Penciled for any small business or single-to-two provider clinics, whether they have a front desk or not."
The transformation
From firefighting to sustainable growth—here's what changes when clinics partner with Penciled.
Based on results from growing WebPT practices after implementing Penciled
Automation your front office will love.
Penciled handles the busywork—integrated with WebPT.
Plan of Care Completion
Track prescribed visits and nudge patients toward on-time completion.
- Auto-reads therapist notes for visit frequency
- Patient-friendly scheduling reminders
- Front-office alerts for early drop-off
Automated Waitlist
When cancellations happen, Penciled matches the right patient and books the slot in seconds.
- Parallel outreach to all eligible patients
- First to reply wins the slot
- Books directly into WebPT
Initial Exam Scheduling
Auto-offer and book initial evaluations the moment referrals arrive—no phone tag.
- Instant slot matching with therapist schedules
- Eligibility & block-type awareness
- Optional holds with SMS confirmations
Conversational Confirmations
Two-way SMS reminders that actually resolve conflicts. Patients can confirm, reschedule, or cancel.
- Patients reply YES or NO via text
- Auto-triggers waitlist on cancellation
- Policy-aware fee collection
Common questions we hear...
How are patients added to the waitlist?Waitlist+
My therapists write “2–3 times per week” in the “Other” field in WebPT. How will Penciled schedule?Plan of Care+
Can you customize reminder messages?Reminders+
What happens if we manually schedule someone in a slot that has a hold?Scheduling Rules+
Can we add the clinic phone number to messages?Messaging+
Still have questions? Email us at support@penciled.com
ROI you can measure
- Fill cancellations in minutes — Marketplace fills 50%+ automatically
- Lift POC completion — 27.5% more visits per case
- Reduce no-shows — conversational reminders that get responses
- Free your team — 90+ hours saved per month at one location
Marketplace PT paid back in weeks. Average clinic: 30 days to ROI.
Quick ROI estimate
Plug in rough numbers; shows a simple +11% uplift in monthly revenue/appointments.
Go live in days
Get BAA
Schedule an intro call to get a Business Associate Agreement signed.
Create WebPT account
Create an account on WebPT to get started.
Go live
Configure your AI's settings and go live.
Want the full picture before you commit? Read our step-by-step onboarding guide →
Clinics like yours are already ahead.
Every month without Penciled is visits lost and hours wasted. Join 200+ providers who've already made the switch.
- 14.8% more visits occurred (Marketplace)
- Automated reminders & waitlist
- Self-scheduling for evals & follow-ups
- Plan-of-care compliance nudges
Go live in days. Payback within your first month.














