Case studies

Real clinics. Real results.

Explore how Penciled automates front-office workflows for WebPT clinics and beyond—filling cancellations, improving plan-of-care completion, and saving staff time without extra headcount.

Quest Physical Therapy
Quest Physical Therapy

Quest Physical Therapy books 300 appointments a month and fills weekend cancellations automatically

Read case study
Soul Physical Therapy
Soul Physical Therapy

Soul Physical Therapy fills cancellations on day one and lifts arrival rate 10%

Read case study
First Physical & Functional Rehab
First Physical & Functional Rehab

First Physical cuts outbound calls 40% and reclaims front-desk hours with Penciled

Read case study
Empower Rehab
Empower Rehab

Empower Rehab fills its schedule in week one and turns cancellations into rebooked visits

Read case study
Physical Therapy West
Physical Therapy West

PT West cuts front-office scheduling work 75% with hands-on automation

Read case study
Healthwell Physical Therapy
Healthwell Physical Therapy

Healthwell PT reduces cancellation rate by 40% with Penciled

Read case study
Pelvic Therapy Specialists
Pelvic Therapy Specialists

How Pelvic Therapy Specialists ended waitlist burnout and grew lead conversions by 15%

Read case study
Tenet Therapies
Tenet Therapies

Solo practitioner returns investment in first 2 weeks

Read case study
Marketplace Physical Therapy and Wellness Center
Marketplace Physical Therapy and Wellness Center

Marketplace Physical Therapy increases visit volume by 14.8% while slashing admin time with Penciled

Read case study
Origin Physical Therapy
Origin Physical Therapy

Automated waitlist filled hundreds of cancellations each week

Read case study
Renew Physical Therapy
Renew Physical Therapy

How Penciled's WebPT integration filled 144 cancellations per month

Read case study

Delight your front office.

Michael Rappaport
+14.8%
increase in visit volume

"If we continued on our current trajectory it was only a matter of time until our profitability disappeared. Penciled converts fixed labor into a scalable system that operates 24/7 at a fraction of the cost. When Penciled books over 50% of our visits, it fundamentally changes the cost structure of the business."

Michael Rappaport
Founder and Managing Director, Marketplace Physical Therapy
35XROI on cancellations

"Penciled saved our front offices hundreds of hours every month dealing with the waitlist. Results were immediate once they launched the WebPT integration. If you are on WebPT, this is a no-brainer."

Steve Mongiello, PT, Cert MDT, CSCS
Steve Mongiello, PT, Cert MDT, CSCS
Owner, Renew Physical Therapy
-40.5%reduction in CXL/NS rate

"Penciled alone makes WebPT worth it. It consistently fills scheduling gaps, takes productivity stress off the table, and delivers incredible ROI. The team is hands-on, supportive, and genuinely cares about your success."

Sonam Patel, BPT, MSPT, DPT, OCS
Sonam Patel, BPT, MSPT, DPT, OCS
Owner, Healthwell Physical Therapy
8-12%productivity increase

"Penciled has decreased the workload for our front desk and increased our productivity. The speed in which these guys are rolling out updates blows my mind!"

Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Owner, Functional Performance Center
Anthony Yengo, PT, DPT, OCS, MTC, ATC, CIDN
Anthony Yengo, PT, DPT, OCS, MTC, ATC, CIDN
Owner, Quest Physical Therapy

"Penciled has helped us focus on what matters most: patient care. Instead of scrambling to fill openings when patients cancel, we have confidence knowing Penciled is proactively working to keep our schedule full. Their support has reduced administrative stress and allowed our team to spend more time caring for our patients."

Andy McLlarky, PT
Andy McLlarky, PT
Owner, Soul Physical Therapy

"Penciled has been able to fill our schedule. Cancels are filled automatically with patients who want to be seen. Truly a life saver. Implementation was seamless and Shawn and his team have been a pleasure to work with."

Polo Jin
Polo Jin
Acting President, First Physical & Functional Rehab

"Penciled is an amazing product. It is the main reason why I am staying with WebPT. The founders of the company care about innovation and customer relationships, and those are rare qualities to find these days in technology vendors. They listen to feedback, act fast, and continue to improve the product based on real clinic needs. Give them a try, and I am confident it will change the way you operate your clinic."

Pierce Arroyo, MS, OTR/L
Pierce Arroyo, MS, OTR/L
Co-Owner, Empower Rehab

"Penciled has been a meaningful addition to Empower Rehab. As a busy multidisciplinary practice, cancellations and missed appointments can affect patient progress, therapist schedules, and the overall experience for our front-office team. Penciled gave us a more consistent and proactive way to re-engage patients, recover cancelled visits, and make it easier for patients to get back on the schedule. What we value most is that it is focused on a real operational problem without creating more work for our staff. For Empower Rehab, Penciled is more than a scheduling tool. It supports continuity of care by helping patients stay connected to their treatment plan and reducing the chances that a cancellation turns into a lost patient."

Thomas Polykarpous, MS, OTR/L
Thomas Polykarpous, MS, OTR/L
Co-Owner, Empower Rehab

"Penciled has been a huge asset in these early weeks of use. It allows patients to have access to scheduling and canceling appointments 24/7. It uses a powerful AI that can have a back and forth conversation with patients and answer their questions."

Sandra Shevlin, DPT
Sandra Shevlin, DPT
Owner, Pelvic Therapy Specialists

"Penciled got our front desk team off the treadmill of chasing cancellations and back to focusing on what actually matters, our patients. The operational lift was real and faster than we expected. For any clinic serious about running a tighter ship, it is worth every bit of the investment."

Yaron Peters, PT, DPT, MS
Yaron Peters, PT, DPT, MS
CEO, Physical Therapy West

"Selling the perfect product requires manipulation but producing the ideal product involves hands-on work and willing to see the product through til the very end, until all functions have been tested. So far Penciled has provided that experience in our early stages."

Steven Nieto, PT, DPT, OCS, Cert. SMT
Steven Nieto, PT, DPT, OCS, Cert. SMT
Chief Executive Officer and Owner, Marketplace Physical Therapy and Wellness Center

"The team at Penciled has blown us away! They made promises and performed beyond those promises. We are now seeing how powerful Penciled is. It has changed how our practice operates on the admin side by greatly reducing the load it places on them just to get patients on the schedule. Our patients have been so happy with the new scheduling system."

John DeSiato, PT, MSPT
John DeSiato, PT, MSPT
Chief Operations Officer, Functional Performance Center

"I have been working with Penciled for several months now, and their team is truly exceptional at listening to our needs and understanding what helps with scheduling at the clinic level. They have been instrumental in facilitating streamlined scheduling processes for both our waitlist and prescribed plans of care. Ultimately, Penciled has helped us significantly improve our number one priority: patient care, by assisting with a higher level of plan of care achievement. I would highly recommend giving Penciled a try; you truly have nothing to lose and everything to gain."

Kunal Shah PTA, CPT, CSCS
Kunal Shah PTA, CPT, CSCS
Founding Partner, President, Revolve Physical Therapy

"Would highly recommend Penciled to anyone looking for a team that 1) takes the time to actually understand your limitations and struggles, 2) remains consistent with communication and responsiveness far beyond the honeymoon phase, and 3) is open to adapting to your needs and will never tell you “that’s just the way it is." As an owner/operator of a physical therapy clinic that is constantly trying to find ways of getting creative and formulate new ways of targeting and retaining clients beyond their initial reason for coming in, Penciled has helped modernize and automate our process while consistently working with my team on any concerns and issues they may face to fulfill higher benchmarks."

Ritesh Tripathi, PT, DPT
Ritesh Tripathi, PT, DPT
Owner, Tenet Therapies

"I initially discovered Penciled through email marketing and didn't give it much thought. However, after a few months of cancellations and our front desk struggling to fill open spots, I decided to book an introductory meeting with Shawn. He was incredibly friendly, clearly demonstrating the platform's usefulness and its cost-benefit to our clinic, which made me willing to give it a try. The Penciled team was excellent in setting up our account and was consistently responsive to my questions and support needs. Since implementing the platform with WebPT, it has become a great asset and a significant time-saving tool for our front desk in filling cancellation spots. I highly recommend Penciled for any small business or single-to-two provider clinics, whether they have a front desk or not."

Frequently asked questions

How are patients added to the waitlist?Waitlist
+
There are four ways patients can join the waitlist. First, when patients are initially prompted to schedule their plan of care, they can opt into the waitlist for any visits that don’t have available times available to them. Or, patients can simply reply to any text received from Penciled and ask to join the waitlist or update their waitlist status. Additionally, if the front office has printed out the waitlist QR code, patients can scan that QR code and join the waitlist. Lastly, the front office can add patients to the waitlist at any time.
My therapists write “2–3 times per week” in the “Other” field in WebPT. How will Penciled schedule?Plan of Care
+
If the custom field stores the frequency, Penciled will parse it and schedule the highest allowable cadence.
Can you customize reminder messages?Reminders
+
Yes—use templates with variables (provider name, appointment time, etc.).
What happens if we manually schedule someone in a slot that has a hold?Scheduling Rules
+
If a block remains on the WebPT schedule, Penciled will not schedule into that time, even if you manually overbooked.
Can we add the clinic phone number to messages?Messaging
+
Yes—templates are fully configurable and the AI follows your latest template.

Still have questions? Email us at support@penciled.com

Built for WebPT clinics
50+ clinics already onboarded

Clinics like yours are already ahead.

Every month without Penciled is visits lost and hours wasted. Join 200+ providers who've already made the switch.

  • 14.8% more visits occurred (Marketplace)
  • Automated reminders & waitlist
  • Self-scheduling for evals & follow-ups
  • Plan-of-care compliance nudges

Go live in days. Payback within your first month.