Case studies

Real clinics. Real results.

Explore how Penciled automates front-office workflows for WebPT clinics and beyond—filling cancellations, improving plan-of-care completion, and saving staff time without extra headcount.

Renew Physical Therapy
Renew Physical Therapy

How Penciled's WebPT integration filled 144 cancellations per month.

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Origin Physical Therapy
Origin Physical Therapy

Automated waitlist filled hundreds of cancellations each week.

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Tenet Therapies
Tenet Therapies

Solo practitioner returns investment in first 2 weeks.

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Delight your front office.

Steve Mongiello, PT, Cert MDT, CSCS
Steve Mongiello, PT, Cert MDT, CSCS
Owner, Renew Physical Therapy

Penciled saved our front offices hundreds of hours every month dealing with the waitlist, and we saw over 35X ROI on cancellations re-booked by Penciled. Results were immediate once they launched the WebPT integration. If you are on WebPT, this is a no-brainer.

John DeSiato, PT, MSPT
John DeSiato, PT, MSPT
Chief Operations Officer, Functional Performance Center

I have been working with Penciled for several months now, and their team is truly exceptional at listening to our needs and understanding what helps with scheduling at the clinic level. They have been instrumental in facilitating streamlined scheduling processes for both our waitlist and prescribed plans of care. Ultimately, Penciled has helped us significantly improve our number one priority: patient care, by assisting with a higher level of plan of care achievement. I would highly recommend giving Penciled a try; you truly have nothing to lose and everything to gain.

Kunal Shah PTA, CPT, CSCS
Kunal Shah PTA, CPT, CSCS
Founding Partner, President, Revolve Physical Therapy

Would highly recommend Penciled to anyone looking for a team that 1) takes the time to actually understand your limitations and struggles, 2) remains consistent with communication and responsiveness far beyond the honeymoon phase, and 3) is open to adapting to your needs and will never tell you “that’s just the way it is." As an owner/operator of a physical therapy clinic that is constantly trying to find ways of getting creative and formulate new ways of targeting and retaining clients beyond their initial reason for coming in, Penciled has helped modernize and automate our process while consistently working with my team on any concerns and issues they may face to fulfill higher benchmarks.

Susana
Susana
Lead front office coordinator

I like that it would automatically fill the appointment on the schedule.

Nicole Sabes, PT, DPT
Nicole Sabes, PT, DPT
Clinic director

For us it's been great because we moved from 3 to 2 front office staff which is super cost effective, and it allows our front office to be more present with patients in the clinic providing a better overall experience.

Adelle
Adelle
Front office coordinator

I loved the scheduling aspect! I didn't have to think about what needed to be filled which saved a lot of stress.

Ritesh Tripathi, PT, DPT
Ritesh Tripathi, PT, DPT
Owner, Tenet Therapies

I initially discovered Penciled through email marketing and didn't give it much thought. However, after a few months of cancellations and our front desk struggling to fill open spots, I decided to book an introductory meeting with Shawn. He was incredibly friendly, clearly demonstrating the platform's usefulness and its cost-benefit to our clinic, which made me willing to give it a try. The Penciled team was excellent in setting up our account and was consistently responsive to my questions and support needs. Since implementing the platform with WebPT, it has become a great asset and a significant time-saving tool for our front desk in filling cancellation spots. I highly recommend Penciled for any small business or single-to-two provider clinics, whether they have a front desk or not.

Cassie Hyde, PT, DPT
Cassie Hyde, PT, DPT
Clinic director

I like that it integrated into our schedule, you could clearly see when it was running and when it was filled. I also liked that you could see a list of messages that the bot could not respond to on its own so we could make sure no communications were missed.

Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Lauren Ostry, PT, DPT, CSCS, Cert. VRS
Owner, Functional Performance Center

Historically, we have had trouble with our front desk calling our waitlist to fill late cancellations. Which is why I looked into Penciled in the first place. Penciled has a truly automated product that will text and fill these gaps the second they cancel. There are also a ton of other scheduling features that they have rolled out in the past few months which has decreased the workload for our front desk and increased our productivity. Since beginning with their team about 6 months ago, they have rolled out a lot more functionality that has improved our volume by about 8-12% in any given month. The prices are very reasonable and they are making modifications to the product based on our feedback. The speed in which these guys are rolling out updates (as a Gen X'er) blows my mind! I don't get a kick back just legitimately trying to help a small tech startup that I absolutely believe in that has helped us. Just check it out, these guys are seriously great! The only downside is that right now it only integrates with WebPT.

Sarah Rao
Sarah Rao
Program manager, Origin Physical Therapy

The Penciled platform and team have been instrumental in our clinic's success. Prior to the platform, our admin teams were manually texting every patient on the waitlist with last minute openings. With the help of the Penciled team, we setup the platform to cater to our clinic's needs. Our utilization drastically increased, and our patients were excited to snag last minute openings when they were only expecting their next appointment to be months out. We're very impressed with the capabilities and can't wait to see what new features they will come up with next!

Tamara Keyes
Tamara Keyes
Front office coordinator

This new platform is fantastic! What took hours to fill our appointments each week, now takes seconds. Thanks for helping to make our front office work much more efficient.

Lety
Lety
Front office coordinator

I like how it saved me time from manually going through the waitlist myself.

Giulia Serbia
Giulia Serbia
Front office coordinator

It was very satisfying to look at the schedule and see a spot filled up.

Nicole Sabes, PT, DPT
Nicole Sabes, PT, DPT
Clinic director

Shawn and the team were super helpful and adaptive with making changes and adjusting to what our clinic needed.

Addison
Addison
Business manager

Penciled has great customer service and is always ready to solve the next problem!

Anjani
Anjani
PT intern

I think Penciled was very convenient, and in just a few clicks I was able to waitlist patients for weeks at a stretch.

Sarah Meech, PT, DPT
Sarah Meech, PT, DPT
Physical therapist

Customization and tech support was great.

Kha Nguyen, PT, DPT
Kha Nguyen, PT, DPT
Clinic director

Penciled has been a game-changer with how we do our waitlist and the seamless integration with WebPT is phenomenal. Constant update of new features and integration with WebPT to auto-schedule. The developer team was very responsive.

Sophia
Sophia
Front office coordinator

Trusting the bot to book appts in messages and scheduling software without double booking.

Olivia
Olivia
Front office coordinator

It helped schedule when we needed to focus on other things.

Jessica van Soest, PT, MPT
Jessica van Soest, PT, MPT
Clinic director

Liked how it signaled when a cancel was processed and automatically put people into the schedule when they agreed to an appointment. Having that visual on schedule was helpful. Appreciated your adjustment for action items boxes for marking complete. I like how you had adjustments for how far out to reach and different priorities of patients.

Imee Harsuvanakit, PT, DPT
Imee Harsuvanakit, PT, DPT
Chief growth officer

Streamlining the waitlist was what Pencil promised and that’s what it delivered! We were able to fill our schedule 95%of the time from Pencil, it helped our patients get notified immediately and it allowed our front office to focus on other tasks while the bot worked on filling our patient schedule. One of the better products out there and the development team was so open to feedback!

Frequently asked questions

How are patients added to the waitlist?Waitlist
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There are four ways patients can join the waitlist. First, when patients are initially prompted to schedule their plan of care, they can opt into the waitlist for any visits that don’t have available times available to them. Or, patients can simply reply to any text received from Penciled and ask to join the waitlist or update their waitlist status. Additionally, if the front office has printed out the waitlist QR code, patients can scan that QR code and join the waitlist. Lastly, the front office can add patients to the waitlist at any time.
My therapists write “2–3 times per week” in the “Other” field in WebPT. How will Penciled schedule?Plan of Care
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If the custom field stores the frequency, Penciled will parse it and schedule the highest allowable cadence.
Can you customize reminder messages?Reminders
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Yes—use templates with variables (provider name, appointment time, etc.).
What happens if we manually schedule someone in a slot that has a hold?Scheduling Rules
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If a block remains on the WebPT schedule, Penciled will not schedule into that time, even if you manually overbooked.
Can we add the clinic phone number to messages?Messaging
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Yes—templates are fully configurable and the AI follows your latest template.

Still have questions? Email us at support@penciled.com

Built for WebPT clinics

Let AI work for you—not against you.

Increase visits occurred and reclaim front-office time with the only AI front office integrated into WebPT.

  • 11%+ more visits occurred (typical)
  • Automated reminders & waitlist
  • Self-scheduling for evals & follow-ups
  • Plan-of-care compliance nudges
See pricing
11%+ more visits occurred typical for clinics using Penciled